Below is a wonderful presentation created by Nancy Duarte of Duarte Design.  It appears in her slide:ology blogand the reason I share it is because it lives and breathes best practices.  Nancy uses rich media to tell an impactful story in less than 3 minutes.  The blog entry is about a unique story board method that helped Nancy bring the story to life.  The aspect I appreciate is the forethought of the audience impact of the design.  All too often, in business we skip this aspect.  Sales and marketing content can be designed around what we want to say instead of from the perspective of what our audience will likely hear.  Her presentation follow my 4C mantra of being clear, concise, consistent and compelling and that is because it is designed and delivered with the audience in mind.  Click on the image below and scroll a little bit the blog to watch the presentation - you will be glad you did.

Have a Sharktastic Day!