Posted by Irwin Hipsman on Wed, Jun 10, 2009 @ 12:47 PM
Email Marketing is one of the most cost-effective tools in a B-to-B marketer's toolbox. It's becoming more difficult to drive qualified leads to sales. Last week I sat down with Ed Thompson, our Director of Marketing Programs for a look at what's possible, what Brainshark adds, and also some practical tips to get you started using Brainshark in your email campaigns. Watch the following replay "Email Marketing with Brainshark - Getting Started" to hear about:
~ Using Brainshark in combination with other marketing technologies
~ What you can do today (with your existing environment) for email marketing initiatives
~ Putting real-time, actionable information into the hands of sales
If you found this content valuable, you may find this upcoming event of interest....
Marketing Automation & Lead Scoring - Beyond the Click
Posted by Irwin Hipsman on Mon, Jun 08, 2009 @ 04:10 PM
All Standard and Corporate Edition customers now have access to the Content Portal, where your Brainshark presentations and other media assets (i.e. videos, PDFs) can be easily published and made available. For an example go to the Gallery. Customers, partners, prospects, and/or employees can access the information they need through this dynamic web-based repository. For a tour of the content portal I recommend watching this replay.
By the way to create document thumbnails within your presentations, click here for a helpful PowerPoint.
Posted by Irwin Hipsman on Fri, May 22, 2009 @ 02:34 PM
Inbound traffic is on every marketer's priority list, but how do you grab and hold the visitor's attention, and how do you convert that visitor into a qualified lead? This week our Director of Marketing Programs, Ed Thompson presented a webinar exploring the use of Brainshark in Internet Lead Generation programs. If you're looking for ways to add new dimensions to your lead generation programs, I suggest you check it out:
Inbound Marketing & BtoB Lead Generation
Posted by Irwin Hipsman on Fri, May 22, 2009 @ 02:33 PM
Presentations with Visual Value communicate your important information effectively so your audience understands and remembers your key points. Watch this replay of eSlide's Marshall Makstein and Alan Goeman as they cover how to design slides with Visual Value. You'll learn the three principals of presentation design you should be using for every slide you produce.
Posted by Irwin Hipsman on Fri, May 22, 2009 @ 02:25 PM
Often your best company "messengers" are not the ones in front of your customers delivering your message. How do you make sure your field representatives are telling the best story in a way that inspires your customers to choose you?
Watch the following replay of
Corporate Visions Inc. the leading provider of messages, tools and training for increasing selling success to discuss how to make sure your messages and content are used on the front lines where they can have the most impact on your customer buying cycles.
View now.
Posted by Irwin Hipsman on Thu, Apr 30, 2009 @ 10:09 AM
For those of you who missed last week's webinar session on Tracking & Reporting you can access the Brainshark'd version below:
Posted by Irwin Hipsman on Wed, Apr 29, 2009 @ 11:13 AM
There was an overwhelming response to our Multimedia Webinar with our VP of Products & Services, Greg Flynn. More than 150 folks registered and over 100 were in attendance. You can access the replay of this event at the following link: http://www.brainshark.com/brainsharkinc/vu?pi=853741462
I also highly recommend viewing the following presentation: Brainshark & Video
For more information on the Content Portal, we will be holding a more advanced session on Wednesday, May 27th at 2pm ET. Register now.
Posted by Irwin Hipsman on Mon, Mar 23, 2009 @ 02:26 PM
Your script is the foundation of your presentation. Last week I had the pleasure of interviewing BNY Mellon's Managing Director and Head of Sales Performance, Bill Voelkel. Watch this replay to hear Bill's top five tips for creating successful scripts and learn how to leverage subject matter experts.
Watch Successful Script Writing
For Additional Resources
Posted by Irwin Hipsman on Mon, Mar 16, 2009 @ 11:06 AM
The 5th in our Customer Connection Live Online series generated a lot of interest. Over 160 people registered and 120 attended this special one hour event with m62 visual communications (www.m62.net). The primary topic covered how you can easily improve the impact and effectiveness of your presentations with visuals and animation.
View the webinar replay of The Power of Animation.
For Additional Resources:
If you'd like to register for upcoming events please check out our events section.
Posted by Ed Thompson on Wed, Mar 04, 2009 @ 11:32 AM
In 2008 more than 75,000 Brainshark presentations were created for a wide range of purposes by nearly 1,000 customers worldwide. Over 100 Brainshark presentations were submitted for our first annual award ceremony. Please watch to check out the best of the best!
http://www.brainshark.com/brainsharkinc/Sharkie_Awards_2009